At Normalem, we create ideas worth wearing. They are ideas that, when heard, can seem simple and ordinary, and they are. Respect, empathy, imagination, relevance, speech, and meaning are words that are easy to say, complex to explore, and difficult to live. These ideas are displayed in a t-shirt to open a dialogue. Our goal is that the conversations and thoughts we spark in others with our t-shirts lead towards building better foundations that guide our lives.